The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition

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Title: The Lawyer's Guide to Effective Yellow Pages Advertising, Second Edition
ISBN: 1590316215
Author: Kerry Randall Andru J. Johnson
Publicate Date: 2005-05-25
Publish: 2005-05-25
List Price: $69.95
Average Customer Rating: 5.0
Format: Paperback

Amazon Lowest New Price: $69.94
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Customer Review:

1: An Outstanding Guide for Lawyers Following the principles and exercises in this book will result in ads that generate more calls from the right types of clients, and will almost certainly give any lawyer a significant advantage over the competition. Any lawyer who advertises in the Yellow Pages without following the steps outlined in this book is taking a huge gamble with his or her money. A yellow Pages ad developed using the principles in this book will likely generate many thousands of dollars more revenue than one created by the directory publisher.

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