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Title: Selling Art Without Galleries: Toward Making a Living from Your Art
ISBN: 1581154607
Author:
Daniel Grant
Publicate Date: 2006-09-01
Publish: 2006-09-01
List Price: $19.95
Average Customer Rating: 4.0
Format: Paperback
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Amazon Lowest New Price: $11.43
Amazon Lowest Used Price: $12.38
Amazon Merchant Price: $13.57
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| Customer Review: |
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1: Wrong title.
Author, instead of providing reader with variety of innovative and/or impressive methods selling art WITHOUT galleries, on almost every page gives us proof, that: 1) he have chosen wrong title for his book and 2) there is no better way to sell art than WITH galleries.
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2: Not Terribly Enlightening
Although there may be some good information in this book for others, there wasn't much in it that I can make use of.
The author touches on various subjects, giving no real insight or information on any of them. For example, he mentions things like web marketing, signature letters, the artist's statement, etc., but then includes quotes from art professionals (critics, gallery owners, etc.,) some saying they consider them important, good or positive & some saying the exact opposite. So what did I learn? It's all a crap shoot with potentially huge financial risk. I already knew that.
Most of the various marketing opportunities discussed I was either already aware of or I'd already thought of.
In addition, although this book was published only 2 years ago, a fair number of the internet links provided are either defunct or just wrong.
There are also quite a few typos throughout, resulting in sentences that make little or no sense. Proofreading appears to have been done by Word spell check rather than a living human being.
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3: Selling Art Without Galleries
This book more than met my expectations. I did not realize how valuable the information could be to me until I opened it up and started reading--not from the first chapter but one that caught my eye. I spent the first few days reading every chance I got. It is packed with useful information. It is a good read for artists.
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4: How to Sell Your Masterpieces
The same personality traits that make someone a great artist are often the same ones that make him a one-man sales-prevention team. Solitary and obsessive, the artist yearns for a big gallery to "discover" him and make him a star, letting him stay home and do nothing but paint. The reality is that it's not going to happen without a lot of work behind you, and as artists, we have to learn business skills and learn as much as we can about marketing our work. Daniel Grant has provided us with a superb volume that is easy reading and takes us step by step through every angle of the art world, which has in the last decade or so become a complex jungle, as more and more well known artists are making a substantial living with their work, and those struggling to get seen are sinking to the bottom.
Mr. Grant explains the basics of marketing, from finding just the right venue for the type of work you do, to how to write the most concise and descriptive Artist Statement. As an artist always on the lookout for places to display and sell, I found Chapter 4, "Exhibiting in Non-Art Places" an eye-opener, and also the ideas presented in Chapter 7, "Specialized Markets." Part 2, "Starting an Art Business," has a treasure trove of advice for the artist just starting out, and will also have kernels of wisdom for the seasoned professional. I also appreciate that the author added listings at the end of many chapters, as some of them are useful additions to an artist's mailing list.
Well written, "Selling Art Without Galleries" has an excellent layout with nice readable print (artists usually have tired eyes after a day in front of the easel!). Mr. Grant gives us fresh ideas along with the facts of the art business, as well as a healthy dose of realism. "Selling Art Without Galleries" is a must have for every artist's bookshelf.
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5: An outstanding survey covers all points and links business savvy to an independent artist's pursuits.
Selling Art Without Galleries: Toward Making a Living From Your Art offers artists a different way of making money without the traditional art gallery involved: by self-promotion. This is no mean fete for the artist without business savvy, but Selling Art Without Galleries offers the basic keys to making it happen, from learning how to arrange exhibitions and locate prospective collectors to selling art on the Internet and negotiating a price. An outstanding survey covers all points and links business savvy to an independent artist's pursuits.
Diane C. Donovan
California Bookwatch
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