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Title: ASMP Professional Business Practices in Photography: Sixth Edition
ISBN: 1581151977
Author:
American Society of Media Photographers
Publicate Date: 2001-09-01
Publish: 2001-09-01
List Price: $29.95
Average Customer Rating: 4.5
Format: Paperback
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Amazon Lowest New Price: $94.84
Amazon Lowest Used Price: $9.00
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| Customer Review: |
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1: The bible for any working photographer
This is a great reference book on many different issues a professional photographer will encounter in the field.
From pricing and estimating to marketing there are many subjects covered. Like another reviewer commented there is no chapter on taxes which is a huge issue.
Fashion photographer David Paul Larson
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2: The Photographer's Business Bible
If Your the type of photographer who just wants to shoot nice photos this book may not be for you. But if your trying to start a business as a photographer you may want to strap yourself in. I find that ASMP Professional Business Practices in photography: Sixth Edition is the perfect book to get photographers started in addition to lerning how to run a photo Business in the real world. Some of the contents reenforced what I already knew while other contents helped me with some of my weak points. ASMP Professional Business Practices in photography covers a large specturem of different types of photography and I will no doubt refer to the book in the future.
Sometimes young adults will tell me that they want to become photographers and I just tell them to major in business and minor photography, But if you missed that boat this book is the next best thing.
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3: A must read
This book is filled with important information that will help prepare any photographer looking to run their own business. It is a must read since it familiarizes you with the standard forms, and ways of conducting relationships with your clients.
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4: Photographers!!!
Every photographer wanting to become pro should get this book! :) For a photography book....it lacks nice pretty pictures. It's mainly just plain text, but good info.
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5: A Camel
Amongst professional photographers it's almost an axiom that they knew little about the business end of photography when they started taking pictures for a living. This book aims at remedying that condition. It has chapters on assignment and stock photography; pricing and estimating; negotiating fees and agreements; rights and value; formalizing agreements; copyright; electronic technology, business and marketing strategies; book publishing; and professional services. Unfortunately, like a camel, which is a horse built by a committee, this book varies widely in its usefulness for the business of photography. Among other reasons, this is because the chapters, and sometimes parts of chapters, are written by different authors, so that the work is not integrated and some important business areas are omitted.
The first two chapters which deal generally with the nature of stock photography versus assignment photography are quite good and will be helpful to anyone making the transition from one type to another.
Some chapters are first rate. The chapter on pricing and estimating takes an economic approach rather then asking, "what are my competitors charging?" It asks the question what price does the photographer need to establish in order to support himself and his business. Unfortunately, the book is not blunt enough to say that, if you don't expect to get the resulting price, you shouldn't be in the market.
At the other end of the scale is the chapter on marketing. Apparently six different authors each contributed their own uncoordinated efforts. There's some good advice here, but my litmus test was whether the book contained some discussion of how a fine arts photographer finds and approaches galleries. There wasn't much help here.
One area that many photographers encounter trouble with is keeping the books and paying income taxes. Unfortunately there were no references to these subjects. Even if all the book did were refer to a basic text or software, like Quicken or Quick Books and Turbo Tax, which were readily available at the time of publication, it would have been helpful.
This book is a useful guide for the professional photographer to keep on his shelf for a quick answer to many questions he may encounter in business. But for detailed answers, professional photographers will require more help in running their business.
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