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1: Love it!
You can do so much with this book. It's also inspiring and fun to read. I love it! Robin Williams rocks!
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2: great intro to designTurned the
Turned the light on for me as to why my fliers, brochures and business cards were so hard to really "get." Because I'm a visual artist I hadn't thot I needed any help. How wrong I was! This book is great for beginners, it's short and sweet, and great bathroom reading!
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3: A handy beginner's reference - Simple concepts, clear explanations, and good ideas
Very unintimidating, with before and after examples of how certain pieces were improved. It will change the way you look at written copy. I am a novice and it helped me learn the basics very quickly.
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4: Immediate payback with the production of a nice flyer
Upon receiving the book I was surprised how thin it was. But overall I am very happy about the purchase. A thicker book might have been more complex. This has simple language, it's easy to read and easy to apply. After reading most of the book I had to create a flyer, and following the tips made the work easier and the result much better: even graphics professionals say the result is pretty good!
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5: Great for the non-designer
I read some of the other reviews in preparing to write this. I am definitely a non-designer but have found a need to learn some design principles. I thought the book was great for its intended audience and probably for more experienced people as well. I have already applied the design principles in my work, web site development, and I re-did my letterhead based on what I learned here. Is it the best that could be done by an experienced designer? No. Is it a lot better than it was before? YES! I tested some of my small web page improvements on a few people and got confirmation that I have learned some very useful tools to improve my work.
I got a chuckle from some of the negative reviews, things like "I am a designer and it didn't help me." Duh! It is not aimed at them, and I thank the author for that as it might have gone over my head if it were.
I am excited enough about what I learned that I plan to take a few college courses to go even further. Thanks for the inspiration!
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