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Title: Riches in Niches: How to Make It Big in a Small Market
ISBN: 1564149307
Author:
Susan Friedmann
Publicate Date: 2007-05-10
Publish: 2007-05-10
List Price: $21.99
Average Customer Rating: 4.5
Format: Hardcover
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Amazon Lowest New Price: $14.06
Amazon Lowest Used Price: $13.44
Amazon Merchant Price: $14.95
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| Customer Review: |
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1: Much of it excellent information, some of it padded
As both a writer and a businessman I found many good morsels of interest for myself in Susan Friedmann's new book, Riches in Niches: How to Make It BIG in a Small Market. I really wish that I had read this book long before now because with my current business I only just discovered in a practical way last year how going for niche markets can really turn a business around. Susan Friedmann is herself a practitioner of her own advice: Susan consults for companies needing trade show marketing experts; a very niche market.
For the small business owner, the book is chock full of real life case examples from people who have transformed their "general businesses" (my words, not Susan's) into niche businesses and prospered by utilizing what Susan Friedmann labels as Susan's Secret Success Strategies. These strategies all force you to take a new look at your own business and look at how you are running it. Are you busy developing your own niche and creating a new market or are you trying to compete with Joe Blogs and every other Tom, Dick and Harry down the street?
Many of Susan Friedmann's strategies are common sense ideas that many business owners never get on their own. They involve ways to develop your own name as an expert through use of the media, blogs, etc., as well as portraying yourself as a well designed niche company through such basic things as your company name and the way your business card it made up. Susan even gives hints on how to determine what your own niche really is or should be.
If Riches in Niches had a draw back I think it would be related to how Susan sometimes goes into explaining the processes of business franchising, how to find attorneys, etc., which I feel are wholly different subjects. These are more than balanced though with other tips that I found invaluable, such as how to get more money as a trainer by developing CEU courses, how to get on the radio and television and how to publish a booklet on your expertise.
If your business could use a bit more refinement in the marketing arena I think you will find Susan Friedmann's Riches in Niches to be a quite interesting and compelling read. It also will make a very good reference for the future to return to again and again.
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2: This is a book for the sole practitioner
This is a book for the sole practitioner who desires to be an expert in a small vertical niche. There is everything one would need to know in this book. She uses an easy to read, thoughtful style which makes the book a very good complement to the practitioner's toolkit. A lot of common sense and good planning has gone into the book. (I expected a book that would give guidance to companies in penetrating niche verticals. This is not that book. )
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3: Not really what I expected
Bought this hoping to learn about how to sell to niches. Didn't get that. Basically the book says over and over you should write a book so you can be considered an expert. Seemed to me that is what was going on here. Is more like just another book about infopreneuring. Author seems to think it is cuter to call it being a "nichepreneur" but same thing. This might be an ok book for starting an infopreneur path but not great if you were expecting something new and exciting about niche selling.
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4: Riches in Niches
The author of Riches in Niches, Susan Friedmann, started her career in Human Resources. She was good at her job and her boss was happy with her work. However, this didn't save her job when the company downsized. She got another job in HR and again she experienced the same problem. Finally, she realized that she had to go in another direction so she decided to create a niche for herself as a Tradeshow Coach.
Riches in Niches is a guide to becoming a "Nichepreneur". Her strategy is straight forward. Find some aspect of your job, your passions, and your abilities and determine if you could make a business out of it. Then, focus all your attention on becoming the leading expert in that particular subfield.
Trying to keep up with the new trends and technology as a generalist entrepreneur is virtually impossible. There simply aren't enough hours in a day to keep up. However, focusing on one small aspect is doable. Then, everything you read, write, and do reinforces that one main objective. That's pretty smart.
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5: Jammed packed with valuable information!
Susan Friedmann has really delivered in this amazing book! If you've wanted to know from scratch how you can tap into the NEW economy of small businesses making it big, you've got to get this book!
This book has so much valuable material within its pages, it would easily fit into a two week intensive hands-on workshop, and then some!! This isn't a book you just read and put down - practice what she'd taught you and you'll be set for life.
Riches in niches is a book that takes away all the excuses of why you think you can't be rich in your niche.
Bravo Susan!
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