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1: Short Book
It's a small book but it does pack a punch. Most of the 25 mistakes to avoid are kind of no-brainers...like stay neat and clean in appearance. All in all it was worth the small amount I paid for it.
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2: Great for learning or a little reminder
This book offers great little tidbits of information about common sales mistakes. It has truly improved my closing ratio. This is a great book to pull out every once in awhile when you need a boost. Sometimes it is hard to break a habit and easy to slip into an old routine.
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3: Practical-Usable advice
This is back to the basics, but these basics will make or break you as in sales. A very good guide to keep on your shelf to re-read yearly and to pass on to sales personnel who seem to be floundering.
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4: A great back to the basics book
"Schiffman has done it again. A great back to the basics book, this should be a must read for all salespeople--new and experienced."
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5: Highly Recommended!
Stephan Schiffman, the famous master of cold calls and sales techniques, provides bite-sized tips on correcting common sales problems. He uses the same nuggets-of-advice format as in many of his other books, such as The Most Common Sales Habits of Highly Successful Salespeople, and the formula is a winner for him. His advice may sound fairly familiar, and much of it echoes his other books, though the concept that you can error-proof your sales approach is a dandy new angle. The advice is sound and is soundly given. Schiffman presents a short, brisk directory of 25 goofs to avoid and ways to fix up your sales approach in this easy-to-read booster. Maybe the simplicity and accessibility of his step by step approach explains why titles based on 10 of this or 25 of that are so popular - just as we suspect this spiffy countdown will be as well.
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