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Title: A Sense of Urgency
ISBN: 1422179710
Author:
John P. Kotter
Publicate Date: 2008-09-03
Publish: 2008-09-03
List Price: $22.00
Average Customer Rating: 4.5
Format: Hardcover
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Amazon Lowest New Price: $11.99
Amazon Lowest Used Price: $13.99
Amazon Merchant Price: $14.96
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| Customer Review: |
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1: Seriously...4 hours of my life I'll never get back
OK, so it's my fault for not stopping my iPod and going back to the new Tony Hooper CD "East to West", but seriously. Every once in a while you pick up a book (or Audio book) and while you listen you keep waiting for the punch line, the little nugget that makes it all worth while. Turns out the punch line for this one came and went in the first few minutes. Kotter could have easily covered the concept that there is such a thing as a false sense of urgency and all the necessary encouragement in half the length of a normal Seth Godin tome. Pick another way to spend four hours.
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2: Changing the idea of change management
A Sense of Urgency is a book that is sorely needed in today's times as the difference between urgency and change will make the difference between survival and liquidation in today's economy. Executives need to recognize the difference between the two. Urgency creates a motivating force on results and teaming. Change is imposed from above, the subject of skepticism and Dilbert cartoons.
Every organization needs to change, that is commonly understood and the subject of endless books, including those by John Kotter. We have become complacent in our approaches to change management as every one of those books deals with change as a process, an event something that happens and then happens again at a latter date. This gives executives the belief that there is a change management recipe, based on principles like the burning platform, communication, and executive sponsorship. That recipe has lost its meaning and its time for use to change the approach to change management.
I recommend this book to any executive, manager, team leader, and concerned professional as a way for them to lead and create results in a powerful way. The book is easily read over a weekend, a couple of airplane rides, etc. The charts and tools are clearly presented and actionable. Overall a must read part of any management library.
Why? Because change has lost its potency. It's become routine and we have lost sight of its fundamental roots. Change and enterprises have become internally focused, concerned with themselves, their processes, their investments etc.
Kotter reminds us that the root of success involves sense of Urgency. Urgency is the highly positive and focused forces that give people the determination to move and win now. It's a simple definition but one that is powerful and well executed throughout the book.
A sense of urgency is a focused book concentrating on the actions and practices involved in creating and sustaining a sense of urgency. Kotter provides four core tactics for driving urgency into an organization. These tactics are supported by anecdotal stories and detailed tools which make the book actionable and practical. The tactics are:
Bring the outside in
Behave with urgency every day
Find opportunity in crisis
Deal with NoNo's
This can give the reader the sense that there is `a recipe for urgency' and I guess that is unavoidable, but internalizing the books message you can readily get a sense of how this all fits into your context.
The strengths of the book centered on its clear and focused organization of these ideas in a way that Executives can easily read on a plane ride or afternoon and apply these practices right away. Kotter accompanies each Urgency Tactic with the details that not only make it real, but also really applicable. Here is a detailed example for the first tactic:
Bring the outside in:
a. Recognize the pervasive problem of internal focus
b. Listen to customer-interfacing employees
c. Use the power of video
d. Don't always shield people from troubling data
e. Redecorate
f. Send people out
g. Bring people in
h. Bring data in, but in the right way
i. Watch out that you don't create a false sense of urgency
Each sub tactic contains a focused page and a half discussion of what they are and how leaders can implement the idea. This detail and its presentation is what really distinguishes the book and brings something new to the debate.
The book's primary weakness is that it is not specific in their examples. There are discussions of nondescript companies that dilute rather than support the messages. Most of the case stories do not have a conclusion - the results companies were able to achieve. This makes the examples more fables that case studies. It's really a shame as strong specific stories are the one thing that is missing that would make this a killer book.
Finally, there are some surprising gaps in the book that by themselves do not diminish the book, but in total they certainly take away from its power. First the book does not recognize that there are other approaches to change management and urgency. This denies the reader the ability to put A Sense of Urgency in the context of the broader literature. This is really unfortunate as this book should replace some ideas and enhance others - Kotter leaves that up to the reader rather than providing a recommendation. Second, the book has no index, which not only makes it tougher to use after the fact, but also is a silly omission.
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3: More on Urgency
John Kotter's A Sense of Urgency builds on his earlier works on change - Leading Change, Heart of Change, and Our Iceberg is Melting. Unlike these other titles Kotter focuses on one step in the change process. He offers many useful suggestions about creating a sense of urgency. Anyone involved in leading change should take this seriously because urgency is foundational to change. No urgency, no change. And arousing a sense of urgency is not as easy as it sounds. People and organizations want to hang on to the familiar, the current way of operating. So, like No-No in Our Iceberg is Melting, they will stubbornly resist change, locking themselves into their comfort zone. My sense is that many change efforts fail because no sense of urgency has been created. So Kotter's book is a welcome addition to the literature and the practice of change.
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4: A solid read for any business manager
Speed is an underrated and powerful aspect of business that oft goes ignored. "A Sense of Urgency" is a guide to business urgency and keeping the sense of it going to increase productivity and efficiency. Urgency brings speed, speed brings changes, and changes bring opportunities, and opportunities bring profit. A must for improving one's business while not stressing employees out, "A Sense of Urgency" is a solid read for any business manager.
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5: Move!!!
In this book Kotter focuses on the first of the eight steps outlined in his book Leading Change. According to Kotter, creating a sense of urgency is the single most important part of a change effort. I would have to agree. In the company I just left, we could see the threats in the business environment at the unit level. But at the corporate level, there was an attitude of "we have time, we've been here before".
Kotter helps us identify complacency, and gives us strategies to fight it. Leading Change was one of the texts in the University of Nevada, Reno's 400 level change management course, and this book is a great tool to help build on the concepts in Leading Change.
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