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Title: Writing White Papers: How to Capture Readers and Keep Them Engaged
ISBN: 0977716937
Author:
Michael A. Stelzner
Publicate Date: 2006-10-01
Publish: 2006-10-01
List Price: $34.95
Average Customer Rating: 5.0
Format: Hardcover
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Amazon Lowest New Price: $22.95
Amazon Lowest Used Price: $51.86
Amazon Merchant Price: $23.07
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| Customer Review: |
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1: An Easy and Excellent Read
I found reading this book to be an easy read, a great pleasure and very informative. I love books like these which provide concrete information that is full of practical and readily usable examples. As you can tell, I loved the book. Example outlines for the different objectives was particularly helpful. I'm already using the tips and guidelines to accelerate the entire effort by being more effective and more efficient.
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2: Excellent Guide to Writing White Papers
Mr. Selzner's bookis a thorough and readable guide to how to write white papers. He defines what a white paper is, provides examples of white papers, provides detailed guidance on how to write different types of white papers, and identifies difficulties writers often encounter and how to overcome them. A excellent guide and resource on white papers.
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3: More than just a detailed book about writing white papers
Michael A. Stelzner's Writing White Papers: How to Capture Readers and Keep Them Engaged describes a detailed step-by-step program for creating effective white papers and leveraging them into corporate and small business profits.
Based on Michael's years of experience, and on-going research conducted with over 600 write paper writers and users, nothing has been left to chance. Among the things you'll learn:
* Why white papers succeed
* Who uses white papers
* How do they use them?
* How white papers differ from other marketing communications
* Different types of white papers
* How to choose the right title
* Research and interview tips and techniques
* White paper design guidelines
There's even several samples of completed white papers, plus tips for locating additional sources, such as a discussion forum for white paper users and writers.
Although aimed at writers and users of white papers, Stelzner's book has lessons to teach a broader audience of authors and writers. Any self-employed professional interested in writing a book to promote their competence and expertise and will Michael Stelzner's Writing White Papers an excellent guide to creating trade books and e-books.
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4: The BOOK on White Papers
I thought I had a pretty good understanding of white papers; how to write them and how to use them effectively. Then I read WRITING WHITE PAPERS by the King of white papers, Michael Stelzner. This book put white papers in a whole new light for me. When I reviewed Dan Kennedy's book, "The Ultimate Sales Letter", I said that no one should even attempt to write a sales letter without first reading Kennedy's book. Ditto here. Don't even think about attempting to construct a white paper without first learning from the white paper master.
Stelzner takes the reader by the hand and walks you through the world of white papers, beginning with a succinct definition and the four primary types of white papers. From here, you'll learn how white papers should be used and the basic elements that all white papers should contain. Once this basic information is clearly defined, we follow Stelzner's ten-step process of writing white papers. The rest of the book is a compelling study of these ten steps.
Throughout the book, the text is laced with clear examples. Everyone will find their own favorite chapter along the way. For me, it was Chapter 5, particularly time saving research techniques. In just minutes on the computer, I was saving hours of time on google, simply by using the proper search techniques, making google searches much more effective.
Once your white paper education here is complete, Stelzner concludes with a chapter on Marketing with White Papers. I believe, for the writer, there is much to learn here on how to effectively "pitch" a potential client on whether or not to commission a white paper for their company or product.
The Appendix contains a Quick Start Guide, a pair of well-crafted white papers samples, and white paper resources. I don't believe much has been left out here. This is a pretty conclusive guide, with the exception of maybe Stelzner sharing advice on how to go about landing such clients as Microsoft, Motorola and FedEx. Maybe that will be in the next volume.
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5: A perfect book for the novice or the professional.
This is a well written guide to developing white papers that is perfect for the novice or the professional. The book is easy to read and the principles easy to apply. I will use it as reference book for years to come. Jeb Blount, author of PowerPrinciples: Do you have the Winning Edge?
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