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Title: The Art of the American Snapshot, 1888-1978
ISBN: 0691133689
Author:   Sarah Greenough   Diane Waggoner   Sarah Kennel   Matthew S. Witkovsky
Publicate Date: 2007-08-27
Publish: 2007-08-27
List Price: $55.00
Average Customer Rating: 5.0
Format: Hardcover
Amazon Lowest New Price: $34.59
Amazon Lowest Used Price: $33.56
Amazon Merchant Price: $34.65

Customer Review:

1: The Art of the American Snapshot
There has been very little written on the snapshot, particulary as it relates to the development of photovision. Sara Greenough has put together an excellent exhibit on the subject. This catalogue only goes into the 1970s. Now she has to carry the snapshot into the digital world.

2: A glorious exploration

Sir John F. Herschel gets credit for coining the word "snapshot" in 1860; "The possibility of taking a photograph, as it were by a snap-shot -- of securing a picture in a tenth of a second of time." (He also coined "photography" itself, and was the first to apply "negative" and "positives" to photography.) Given his wide ranging interests, I'm sure he would have loved this book as much as I do.

The editors divide 1888 to 1978 into four periods. The first is discussed in Diane Waggoner's essay, "Photographic Amusements." Eastman Kodak was dominant with the Brownie: "You push the button, we do the rest (or you can do it yourself)."

Sarah Kennel covers 1920-1939 in "Quick, Casual Modern." Their PR folks peppered the roads with "Picture Ahead! Kodak as you go!" Eastman Kodak also tied the permanence of photos to family values: "Kodak began to stress use of the camera to counter the truancy of memory, particularly with regard to family stability."

Sarah Greenough's covers 1940-1959 with "Fun Under the Shade of the Mushroom Cloud." Kodak introduced Kodachrome in 1936 and Kodacolor in 1942. Snapshots were tied to social life. "Life" taught Americans pictorial journalism. Snapping pictures was "modern".

Matthew Witkovsky ends with "When the Earth Was Square." "It is the period when daily life, turned by a nation of consumers into an unending succession of narcissistic photo ops, becomes fodder for media spectacle, creating the lottery-like promise of instant but evanescent celebrity for everyone. ... These are the years when nothing is sacred yet everything is ritualized; when no one and everyone is special, and all things are made potentially interesting in pictures; and when amnesia, which thrives on prosperity, takes, hold, leaving memory to scatter and fade in billions of little prints."

The history is grand and enlightening, of course, but for me the images are key. The book is beautifully printed and bound; there is plenty of white space around each shot. You are free to flip through quickly, or stop and puzzle for lost minutes over a single image.

I have three suggestions for anyone interested in photography. First, read John Updike's wonderful review of this book free online on "The New Yorker" website.

Second, consider the words of Robert Jackson who put this collection together: as Updike writes: "his afterword to the catalogue manages to cast a pall of reasonableness over his curious passion. He coins the phrase 'a visual trophy' for a medium that 'seeks to preserve an idealized and individualized moment in time.' Attempting to explain the collector's motives, he claims, 'It is the anonymous snapshot's immediacy, inherent honesty, and unstudied freedom from external influence that are the draw. . . . The personal can therefore become impersonal.' Ah, but, then again, 'a collector can have a subjective interest in a snapshot's narrative content as a surrogate for life experiences. Thus the personal remains personal, if you will.'"

Third, buy this book.


Robert C. Ross 2008

3: Our love affair with the camera
I love this treasure trove of a book. Leafing through it takes me back time and time again to specific photos from family albums over the years. The book is a collaborative work that captures the essence of Americans' love affair with the camera.

The narrative divides the ninety years into four "generations" of the evolution of the snapshot: thirty years of beginnings followed by three twenty-year periods celebrating the interactions of the technical developments and the cultural idiosyncrasies of each era.

While the "plates" of photographs selected from Jackson's collection for exhibition form the book's core, the authors have introduced a sprinkling of "figures" of other photographs--and Kodak ads, in particular--to complete their histories. The Timeline of Technical Milestones at the end is nicely executed.

I've no idea how the authors would characterize the last two decades of the twentieth century, but I'm certain that the first two decades of the twentieth century belong to digital photography. I'd love to read their take on this generation of the American snapshot.

4: Affecting and Engrossing
I can't speak highly enough of this wonderfully rich book on the grand topic of the American snapshot. The essays are full of revealing information about how big a role the snapshot has played in our culture. The generous sampling of photographs gives us shots that are entirely unique, each in its ow way, and yet they are also familiar, if you are old enough to remember the days of Kodak cameras, especially the Brownie. I found the best review of this great book at www.ronslate.com.
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