 |
|
Title: Pay Per Click Search Engine Marketing For Dummies (For Dummies (Computer/Tech))
ISBN: 0471754943
Author:
Peter Kent
Publicate Date: 2006-02-06
Publish: 2006-02-06
List Price: $24.99
Average Customer Rating: 5.0
Format: Paperback
 |
|
|
|
|
Amazon Lowest New Price: $11.29
Amazon Lowest Used Price: $11.85
Amazon Merchant Price: $16.49
|
|
|
|
|
|
|
|
|
|
|
| Customer Review: |
|
1: JB6244
Excellent job.
Good primmer with a lot of meat in a very fast moving arena.
|
2: Another Great Dummy Book
* Very informative
* Easy to read
* A good understanding of PPCs
* Not too long (in my opinion)
|
3: If you need to know pay per click, read this book
This book does exactly what it should. It explains in clear, simple language how pay per click works, and how you should go about using it. Kent has no ax to grind. He explains why pay per click is a really lousy idea for some businesses, a really good idea for others and how to tell the difference. Before wasting thousands of dollars on a blundering Goggle campaign, read Kent and do it right the first time.
|
4: Peter Kent is a star!
Titles in the Dummies series range from very, very bad to very, very good. "Pay Per Click Search Engine Marketing for Dummies" is definitely very, very good. Peter Kent also wrote "Search Engine Optimization for Dummies" which is also very, very good and should be read before "Pay Per Click".
"Pay Per Click" shows off Kent's talent for leading the reader step-by-step through some moderately complex territory. Kent writes in a clear and concise style, without a condescending attitude and, happily, without corny jokes. He walks through the concept of pay per click advertising, calculating ROI, selecting and bidding on keywords, creating landing pages (a very important concept), finding the right words for your ads (a very tricky) concept and then the pluses and minuses of the various services.
Kent truly does cover the waterfront of pay per click advertising. If you're looking for a highly readable and information introduction to the subject, this is it.
Jerry
|
5: Good for Beginners
I thought this book was very helpful. I had started a new job with no knowledge of PPC and found this to help me understand the basics.
|
|
|
|
|
