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Title: Packaging Design: Successful Product Branding from Concept to Shelf
ISBN: 047172016X
Author:
Marianne R. Klimchuk
Sandra A. Krasovec
Publicate Date: 2006-09-11
Publish: 2006-09-11
List Price: $45.00
Average Customer Rating: 4.5
Format: Hardcover
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Amazon Lowest New Price: $24.53
Amazon Lowest Used Price: $24.99
Amazon Merchant Price: $29.70
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| Customer Review: |
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1: Nice book to have
This book takes a different approach to the packaging development. It has a decent amount of information on the whole process in packaging development from concept to shelf. However, the book does focus more on packaging appearance or graphic. Overall, I believe this is a book that is more suitable for management level rather than for packaging designers or engineers. The book doesn't offer enough details on some subjects that some packaging engineers or designers might be looking for.
If you are interested in knowing the whole process, this is definitely a good book to start up with.
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2: Encylopedia of Packaging
This book has it all, the perfect addition to a Package Designers Library. Krasovec and Ms. Klimchuk have thoroughly explained to how a package is developed and also show the thought process of today's package designer. This book has been a long time coming!
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3: The 4-1-1 of Packaging Design
Ms. Krasovec and Ms. Klimchuk have written a first rate analysis of the process of packaging a brand. A resource asset for both design rookies and professionals, Packaging Design: Successful Product Branding from Concept to Shelf highlights important case studies that provide model roadmaps for achieving retail brand recognition. With a focus on environmental considerations, Ms. Krasovec and Ms. Klimchuk emphasize a critical concern for all product marketers.
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