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Title: Guerrilla Marketing for Job Hunters: 400 Unconventional Tips, Tricks, and Tactics for Landing Your Dream Job
ISBN: 0471714844
Author:
Jay Conrad Levinson
David Perry
Publicate Date: 2005-09-29
Publish: 2005-09-29
List Price: $19.95
Average Customer Rating: 5.0
Format: Paperback
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Amazon Lowest New Price: $11.02
Amazon Lowest Used Price: $10.61
Amazon Merchant Price: $13.57
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| Customer Review: |
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1: be brave, different AND relevant
I started looking for a new position in August, 2008 in the middle of what has turned out to be the worst economic condition since just after 9/11 (which coincidentally, I was also looking for work). As an MBA with grounding and experience at a Fortune 1000 company, and with later success at startups and emerging companies, my skills have almost always been in demand, whether I was actively seeking a job or not. Shortly into this job search, however, I quickly determined that it was no longer business as usual for me. The line of recruiters contacting me has shrunken considerably. The interviews for positions I apply for has dried up. Heck, even the number of positions posted and open to my current skill set has grown increasingly smaller.
I quickly came to the conclusion that I needed a job hunting approach that is not business as usual. So I picked up GM4JH and I'm glad that I did.
The book not only has practical reminders that as a job hunter, you need to market yourself as meeting a need of the employer, but he offers a wide list of untraditional methods to uncover hidden opportunities, and for those who dare, to attempt to create jobs where none currently exist.
I'm active in a couple of job club / networking groups and I've not hesitated to recommend this book to those who have accepted the fact that in order to succeed in today's challenging job hunting environment that you have set goals to be brave, different AND relevant in order to succeed. This book offers sound and tangible advice on how to execute against those goals.
All of the tools are there. It's up to you (and me) to put the time, effort, plan and execution in place to set them in motion.
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2: Great techniques and a morale booster
This is a great book by two no-nonsense experts in their fields.I just received the book this morning and am already well advanced in my first read :first immediate effect is a great boost to my morale because I feel my game-plan is good and when I use the book I will have an even better one.Not living in North America does not matter : I live in Japan and have already checked that most tips can be adapted to my circumstances by looking up the internet for local equivalents (a site for faxing e-mails for example).Maybe the most agressive techniques need to be localised but the strategy and the suggested execution are world-class.Highly recommended.
Vincent Dabosville, hunting for a CFO position.
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3: The 800-Pound Gorilla of Job Search Books
Watch Video Here: http://www.amazon.com/review/R36AF0PQJCZ40B
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4: great ideas to jumpstart your job search
i'm not usually one to review books, but this book definitely helped me in my job search... i had been searching for a job in ny for 2.5 months with minimal responses from companies... once i started revamping my cover letters and refocusing my search, i got 8 calls from companies, interviewed well thru 3 final rounds, and so far i'm at 2 offers, working on the 3rd. just try it! fyi - there are a few extreme tactics/suggestions in the book... i didn't follow them, but it gave me an idea on how i could get creative in my own way... totally worth it!
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5: Unique information and insights, not found elsewhere readily ...
Catchy title ... I'm interested in most anything Jay Levinson authors or co-authors, and he and David Perry put together some very helpful tips.
Just to whet your appetite for the contents ... David points out the skills that won't be 'outsourced,' -- a word we're all familiar with as a cause for much job loss. They are:
- leadership skills,
- project management skills,
- people skills,
- communication skills, and
- sales skills.
And, he's identified jobs he believes won't (or cannot) be outsourced ... jobs in
- energy,
- preventative health care,
- security,
- the military,
- government,
- insurance,
- consumer financial services,
- agriculture, and
- biotech/pharma.
And, he talks about skills employers buy:
- leadership skills
- communication skills
- a bias toward action
- passion for the work
- and a cultural compatibility.
He goes into more detail with more examples of what employers value (e.g., the creation of intellectual wealth, high energy, enduring performance, etc.), and whether or not you agree with this, you'll find what he says to be thought-provoking.
The Value-Based Resume
Although you would expect a review of typical job-hunting venues and tactics -- networking, targeted marketing, newspaper classifieds, job boards, newsgroups, executive search firms, headhunters, temp agencies, friend, neighbors, associates, self-promotion techniques, the use of electronic job alerts, and the use of personal Web sites and/or Blogs, creating a Linked In account ... the use of company information sources and competitive intelligence sources ... and the push to get a clear sense of your goals and transferrable, marketable, relevant skills ... what stood out for me are the examples of 'value-based' resumes. You can do an Internet search with the keywords "value-based resume" and find some fair examples. Just taking the time, after seeing David's examples, to put one together for myself allowed me to rethink how I present myself and what contributions I am making.
In the value-based resume (business values), you focus on your accomplishments or contributions to:
1) increased revenues/profit, or
2) cost savings (direct or indirect), or
3) improved productivity (aka, increased efficiencies).
You might think a values-based focus is a stretch for you and your position, but I recommend you do your best to find something for one of those three. If you can't, you might rethink how you are contributing to the firm today, so you can strengthen your chances of keeping your job tomorrow. These are the three basic values business leaders consider in making changes to improve their companies, and you need to show your contribution or risk layoff. David provides some useful resume examples to help you along.
In addition, I found myself easily writing the more pointed cover letters (as David illustrates in the book), ones that mention my contributions in these value areas and as they relate to the targeted organization that I researched. I have felt more confident, more powerful, and more connected to the purpose of the job opportunity I've pursued, since I know more clearly what I can contribute to the firm, and I've given them what they need to make an objective decision. Obviously, there are other factors to hiring -- or not hiring, or delayed hiring, such as a change of mind due to business downturn, employee referral provided a needed replacement, etc. -- that affect the outcome, but I've felt confident that I've presented myself in the best light, in the meantime.
The other benefit of knowing in detail what you have contributed in any of those three business value areas comes in your face-to-face interviews; you have examples and stories to illustrate your contributions. That make for a more useful and convincing interview. David guides us in the creation of our own storybook(s) that illustrate how we rose to the challenge of a relevant job situation, that we can lead under pressure, can execute a strategy in response, and can be both a team leader and a team captain, as needed.
David also offers and explains in detail 13 (interesting) creative ways to find a job, which are worth considering, such as writing an email chain letter, calling your targeted firm's HR person to get the name of the screening firm they use, writing a case study of the targeted firm within its current industry situation, preparing a competitive analysis of the firm, etc.
If all that I've outlined doesn't stir your interest in getting a hold of this book, I don't know what will ... or perhaps you are independently wealthy and don't need a job.
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