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Title: Alpha Beta: How 26 Letters Shaped the Western World
ISBN: 047141574X
Author:   John Man
Publicate Date: 2001-06-29
Publish: 2001-06-29
List Price: $24.95
Average Customer Rating: 3.5
Format: Paperback
Amazon Lowest New Price: $6.88
Amazon Lowest Used Price: $1.19
Amazon Merchant Price: $22.45

Customer Review:

1: Short, fun overview of the history of Western alphabets (with a side trip to Korea)
This book is a brief overview of how writing in general, and the alphabet in particular, got going. As other (mostly more negative) reviews note, the style is conversational and not "straight-through" in any way. I don't mind the diversions, though, as they are mostly used to illustrate a point or sometimes to explain the archeology behind particular pieces of knowledge or conjecture about how the alphabet got going. The author does take a significant diversion to explain the Korean alphabet's history, which is fascinating, but he then returns to the West and talks about Greek, Roman (with neat explanations of how their alphabet came from the Etruscans), and Cyrillic. And that's about it. For a short book, that works, but it's too bad there couldn't be more on how we ended up with some other major alphabets worldwide (Arabic, Devanagari and related Indian scripts, the scripts of Southeast Asia, and the odd scripts like Georgian and Armenian). Overall, a fun, quick, and informative read.

2: Who is John Man?
The book provides a clear enough pathway along the history--at least, the author's version of the history--of the roman alphabet. Obviously, a book published by Barnes and Noble will be geared toward a popular rather than academic audience, and Man recognizes this, but he seems uncomfortable drawing a boundary. For example: leading off the first chapter with a story about his headmaster in boarding school, who only had one eye, then the seventh chapter with, "at this point in my research, I began to wonder what was going on." On page 204, while discussing the adoption of the Phoenician alphabet by the Greeks, he says that "some classicists would rather Zeus is pronounced 'Zday-us,' to the confusion of non-specialists like me." Why would you read a book written by someone who's not a specialist in the topic they're writing about? Couldn't this book have been better written by someone who's actually made a career of studying it, rather than just reading up for an assignment? Also puzzling and distracting are his frequent anecdotes from his field work among the Waorani Indians in Ecuador (hard to get less relevant than Ecuador), his irritating habit of filling in historical information with first person narration, and the yarn about the time he shot a hole in the wall after his Uncle Stephen left a rifle loaded in his cabin. In sum, he never reaches the balance between actual scholarly work (which is good, by and large) and awkward attempts to identify with what he must imagine to be an ADD-inflicted reader, making this book unsatisfying for readers with either a casual or a serious interest.

3: Great Read!
I love this book, and I think anyone with a passing interest in linguistics and language evolution (as well as art history) will as well. Man does delve into minutiae, as other reviewers have suggested, but I enjoy minutiae, myself. I think the book was cleverly and humorously written, making it an easy read, and I look forward to Man's next project.

4: Quite interesting indeed.
I was indeed quite surprised to find so many negative comments about this book from other readers' reviews. Indeed personally I found this book quite interesting, just to mention how the author proposed the interesting theory of the evolution of the character "a" in the chapter of "Letters in the Wilderness". And I like the chapter of "Into Sinai" which proposed another theory of how a biblical figure (Mose) was created. I have no way to tell if his theories are with or without facts, but it's interesting to read.

5: Neither style nor substance as easy as ABC!
You would be hard pressed not to agree with other reviewers who seem near unanimous in their sense of frustration with the author's meandering style which unfortunately obscures some interesting points. Instead of holding up and walking us through a clear thesis, the author continually digresses into various minutiae about ancient Mediterranean history, archaeology, and linguistics, coupled with an awkardly placed chapter, two-thirds into the book, compariong and contrasting the dynamics of biological and cultural evolution.

This being said, I feel it only fair to tell you what the book attempts to convey. John Mann sees the alphabet (by which he really means the modern Roman alphabet used widely in western civilizations) as a peculiar artifact of human invention and whose origin and spread were hardly accidental. According to him, the evolution of the alphabet was shaped by dynamics similar to those which cause heridity, variation, and selection of genetic traits among species. His foil is the work of Yale classics scholar Eric Havelock whom Mann characterizes as holding up the ancient Greek alphabet as the paragon of literary perfection and the underpinning of Greek genius.

Mann then proceeds to dismantle this image of the ancient Greek alphabet, showing the debt the Greeks owed to older civlizations, notably the Phoenicians, through a complex process of evolution initally shaped by the needs of recording trade transactions in a mechanism more efficient than Egyptian hieroglyhpics or Sumerican cuneiform, and later by the needs of an emerging culture (the Hebrews) whose ideology required literacy under a strogn charismatic leader (Moses).

It would be neither fair nor accurate to represent John Mann's arguments on the origins of the alphabet as based on biblical claims. In fact, he is cautious to point out the such claims are generally not substianted by available evidence, much of which however was gathered by archaeological expeditions exploring such claims. Unfortunately, the discussion of this topic is too full of digression from the book's purported central thesis to be worthy of the few interesting insights it does bring.

Having described the archaeological finds around the "Asiatic" script which was contemporary with ancient Egyptian hieroglyphics, Mann shows links between this script and that developed in the mysterious eastern Mediterranean state of the second millenium known from Egyptian sources as Ugarit, one of several~~ rival Phoenician ports of that ancient period. Again, the central thesis in the book gets lost amidst a welter of minutiae, albeit not uninteresting, about this civlization.

In the next step towards completing the jigsaw puzzle he presents, Mann shows the links between the Phoenicians who had their alphabet around 1200 BC and the ancient Greeks whose early alphabet is not evidenced till 800 BC. But before leaping into this discussion, Mann inserts the seventh chapter of the book whose title "The Selfish Alphabet" takes off from biologist Richard Dawkins' book "The Selfish Gene" and in which he develops a curious argument about the evolution of cultural artifacts as language and religion which he likens to the so-called memes, the famous term that Dawkins coined in his 1976 book. Mann admits his own struggle in seeking his "Grand Unified Theory of Culture" and does humbly invite the uniterested reader to proceed to the next chapter where he continues his exposition on the transmission of the alphabetic tradition from the Phoenicians to the Greeks.

Lest you think that Mann has a narrow focus on Western civilization, you might be interested to discover his special interest in Mongolian culture and history. In fact, his fifth chapter provides an absoluting fascinating account of the development in fifteenth century Korea of an alphabet which Mann, quoting British linguist Geoffrey Sampson, describes as QUOTE one of the great intellectual achievements of humankind UNQUOTE

With this chapter,in which he shows this Korean script drew from the Mongols, Mann tries to butress what seemed to me to be one of his key points: that the invention of the alphabet was a rare intellectual achievement whose impact was independent of technology and which has linked many civilizations. Referring to the thirteenth century adoption by Mongolian leader Chingis Khan of the alphabet of the Naiman people he had conquered, Mann proclaims grandly QUOTE He [Chingis Khan] ordered his staff to adopt the script of the newly conquered Naiman tribe, who wrote taking a system from the Uighurs, who inherited ot from an Iranian culture, Sogdian, who had taken it over from Aramaic, who had it from old Hebrew: in effect, the script familiar to the Israelites 3000 years earlier UNQUOTE Full circle back to his argument on the origins of the alphabet.

The appendices provide some interesting set of transliterations across different alphabets, a historical timeline, and a fairly extensive biobliography. I was truly sorry to find this intriguing book handicapped by its cumbersome style, let alone some likely questions about the scholarship.

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