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Title: Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know
ISBN: 0470243368
Author:
Dave Lakhani
Publicate Date: 2008-04-18
Publish: 2008-04-18
List Price: $24.95
Average Customer Rating: 4.5
Format: Hardcover
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Amazon Lowest New Price: $13.68
Amazon Lowest Used Price: $13.52
Amazon Merchant Price: $16.47
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| Customer Review: |
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1: Superficial platitudes, substandard even for pop-psychology
After reading Lakhani's first book on persuasion (2 stars from me) I decided to give him another chance and read this one. I shouldn't have. This is even worse. If you think I'm biased and anti-Dave, I don't even know the guy, and to be fair, books by Kevin Hogan (another persuasion "expert") aren't much better or more useful either. Even Cialdini's "holy book" on influence isn't such a great and rivetting read, but it still is a few classes above these younger "gurus" works.
In short, full of generalizations, unsubstantiatied half-thruths and platitudes.
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2: Unless you are dead you will be able to use this book!
I believe we all sell our ideas to others therefore persuasion is a topic of interest. Dave Lakhani's book titled "Subliminal Persuasion" provides the reader with a pallet of tools for persuasion. The eleven chapters of the book clearly layout a set of tools and tactics to be a persuasion machine then adds a clear way for you to put that you have learned into action. In the first chapter Dave said "my publisher wouldn't publish the book I wanted this to be because it was too edgy, too dangerous" well whether edgy or dangerous you should not be scared away. This book is clearly valuable and should be added to your library . . . maybe get two, one for the library and one to uses as a well thumbed reference.
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3: You need to read Lakhani's books
Subliminal Persuasion Influence & Marketing Secrets They Don't Want You to Know. Dave Lakhani. 2008. ISBN 9780470243367. Also Persuasion. the art of getting what you want. Dave Lakhani. 2005. ISBN0471730440. Taken together these are two of the bets books on persuasion I have come across . The author uses his well researched techniques throughout the book so you can experience how persuasion is not manipulation, its selling, marketing, seduction. all rolled up. Lakhani is the guru in this space and his research is extensive and documented for the discerning reader.
You need to read these books to
1. recognize and be forewarned when techniques are being used and
2. learn how to apply them.
You will recognize the impact of these techniques through stories about Volvo (safe and boxy), The Sierra Club, the Organic Food movement (pay more for the same thing) as well as the Natural movement. Read about the most influential (and unknown) American ever, Edward Bernays who made it fashionable for women to smoke, promoted bacon and eggs until it was the American breakfast, stoked the fear of communism to "rally the population", and participated in the United Fruit Co /Guatemala/CIA led government toppling. Bernays believed that the conformity of the masses made for a smoother "democratic" society. Amazing yet serious stuff.
The authors take on Positioning:
* Positioning and packaging is creating a legendary message that meets the expectation of your target audience and gains persuasive compliance.
* We are leveraging storytelling.
* We are focusing on creating complementary models
* We are creating a persona that is easily identifiable with you, your company, and your product or your service you are leveraging.
Taken with Chip Bells work on customer loyalty, these persuasive techniques create a one two punch that would help you beat most opposition. I believe that todays sales and marekting leaders need to become more familiar with Lakhanis work. They are easy concise reads, well worth the little effort to learn.
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4: AntiEntrepreneur's Code Book
Dave Lakhani's Subliminal Persuasion is a great book for AntiEntrepreneurs who no longer wish to be controlled or influenced by advertising, publicity or any other attempts from an outsider to create behavior. Dave outlines the tools, then tells you how they work and why. Anyone seeking to gain the upper hand will want this book in their arsenal. Anyone seeking to stop marketers from pushing them towards purchases, can see exactly what is being done to them.
He even explains product placement and why it works on television shows in a way that is easy to understand. I work with people on product placement and now I have a reference for the information they need.
If you own a business want to make it through the current recession with plenty of money, doing the strategies in the book will get you there. I highly recommend this book to Wright Place TV Show viewers and Entrepreneurs everywhere.
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5: Compelled or persuaded to write a review?
This is my second book to read by Dave and I must say it seemd a little pieced together. His first book on Persuasion was well crafted but this one seems choppy at best. Much of his information in this book seems to be a regurgitation of other books on persuasion.
I was impressed with some of the information which I found very interesting, but some of it was quite strange.
For instance, a quote atrributed to George W Bush on page 98 has no source for the quote. And regardless of what you feel about this man, the quote attributed to him is rather strange and I cannot imagine any President saying something like that. I e-mailed Dave about the quote and never received a reply.
I find it ironic that in a book about Subliminal Persuasion he would try to subliminally persude you about a political figure. I would hope that he has more integrity in the future when attributing quotes from anyone without any bibli.
Much of the book is about branding and is decent but not new material. I really tried to get into this book but it just fell flat.
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