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1: Great Approach
The book's a little long winded and the points get a bit repetitive...Luckily they're all pretty much on the money. It's a great tool to help people understand the limitations of analytics and the value of using the right analytics. I've already recommended it.
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2: Great Book To Make Web Analytics Actionable
The authors of Actionable Web Analytics clearly understand the technical intricacies of Web analytics. More importantly, they clearly understand the challenges faced by Web marketers and managers in distilling and communicating the value and ROI of Web sites and interactive campaigns. Given the critical need for cost-effective marketing integration across all media, I believe this is a must-read for everyone from Web analytics gurus to corporate CMOs.
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3: Excellent Overview
This book presents an easy to understand overview of analytics as a whole. It is not a "how to" book on the latest analytics software. The authors forgo the typical pretense associated with this kind of "technical" material, presenting the information in a tone that makes analytics quite fun.
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4: Theories and theories alone!
If you are looking for "Actionable Web Analytics" or how to "Use Data to Make Smart Business Decisions", then look somewhere else. The title of this book and the 5 star reviews given by some people here has misled me. I have red 75% of this book and finally decided to stop waisting my time. The book goes around web analytics and never gets into the point or give any specific practical recommendation.
It was a total waist of time and If there is a way I can return it back I will do so immediately.
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5: Great Analytics Overview!
Chapter by chapter, this book does a great job of speaking to the novice analyst or the experienced analytics guru. The organization of this book allows the reader to jump from one chapter to another or read in the standard sequence. I particularly enjoyed the encouragement to determine KPI's. Many organizations overlook this critical step but having completed this within my own company, I see just how crucial this is to defining success with the metrics available. Not only can I report on the raw data, but I know have a better understanding of how to translate this to solve 'real' business decisions. Kudos to the authors!
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