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Title: Smart Start-Ups: How Entrepreneurs and Corporations Can Profit by Starting Online Communities
ISBN: 0470107421
Author:
David Silver
Publicate Date: 2007-05-18
Publish: 2007-05-18
List Price: $24.95
Average Customer Rating: 4.5
Format: Hardcover
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Amazon Lowest New Price: $13.86
Amazon Lowest Used Price: $12.35
Amazon Merchant Price: $16.47
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| Customer Review: |
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1: THE REAL MUST-READ FOR STARTING A ONLINE COMMUNITY!
I won't say too much... just that if you are thinking in starting your own online community, or a website of any kind, you simply HAVE TO READ IT...this book helped me very much to have a very good business model for my community... if you're starting an own website, I should also recommend Word of Mouth Marketing by Andy Sernovitz... it is just the best complement I can think of.
So stop thinking, buy it now!!
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2: Read it, nothing to lose, so much to gain
Reading this book felt a little like being pulled aside, dragged out of your office and taken to a secret room and being handed some golden secret little tips. You have to read all points and decide if they relate to your situation or project, but this book really does get your mind thinking in the right direction. I found it a very easy read (and I'm easily distracted) and easy to digest. It's written so it can be skim-read if you chose to but just some advice -- take your time to read this book front to back.
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3: Don't Miss This Excellent Book!
As a web professional, I read many books written for my industry. SMART STARTUPS is probably the single most useful book I've yet read on Web 2.0, and it makes the phenomenon of Social Networking online entirely accessible and exciting. If I were teaching these days, it would be an indispensable textbook. As it is, I always insist that clients who approach me about social networking sites read this slim but powerful volume before we begin even talking about development. There are invaluable examples of successful startups and cogent discussions of what factors contributed to their success. This is a gold mine of information for the would-be web entrepreneur. I heartily encourage you to get a copy for yourself and one for each of your partners and/or investors.
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4: Dreams and practical advice can go hand in hand
My copy of smart start ups is highlighted, full of post it notes and gets reviewed everytime I am thinking about next steps for my social networking site. (www.imspirit.com) Davids approach to show you what has worked in the past and what is working now is both encouraging and enlightening. I have avoided some common mistakes because he pointed out things that didn't work and gives you real sites to look at and study for their model of success. My favorite advice is to put a cold cloth on your head when you are tempted to try to grow a social site by marketing it. He is not a soft touch on what works, he makes it very clear. He explains the specific business models that have transitioned from physical communities into wildly successful cyber communities such as weight Watchers. The price of the book is already paid in the preface: " I have written this book to encourage the massive and worldwide formation of useful and profitable online and mobile phone communities..." Whatever your dream is, there is encouragement and sound advice in this book! We have just gotten started but I know I have the information to make great decisions and to let my dream come true.
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5: Great overview, but do your own research
I bought this book to get an overview of the social networking space. I found it very valuable. He does a good job laying out the space, the levers to use, etc. It gives you a good idea of how to think as a socnet business person. This space changes very fast, so a lot of the ideas are already being implemented in various forms. Its emphasis of mobile over online is debatable two years on. verall, great for someone who is not too familiar with the space.
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