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1: Solid Intro
This is good for someone starting at zero as it will help move you to the next stage and provides good introductory data in a single location. But I would not recommend this book for non-beginners, nothing new for you in this book.
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2: One of the Best Franchising books ever !
This book is very very good. A broad approach to all Franchising aspects. And it brings a very useful CD with it. Very good buy.
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3: Oversimplified, one-sided sales pitch
I read this book from cover to cover before opening my own franchise. In hindsight, I admit that this book gave some pretty horrible advise. It doesn't give you a real sense of how to investigate a franchise, nor does it prepare you for the negotiations with the franchisor. It doesn't help you to really evaluate a franchisor nor does it explain the myriads of pitfalls that can befall a franchisee.
This book really was a light-hearted sales pitch to encourage you to buy a franchise. It doesn't really explain the advantages of running your own business sans the franchise system.
After reading this book, I was still a dummy and made one of the worse mistakes in my life when I purchased a Friendly Computers franchise.
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4: There must be better books on franchising
Michael Seid's extensive experience yields some useful insights and he explains many of the steps involved in franchising, but the book reads too much like advertorial and Seid spends way too much time trumpeting his own accomplishments. (Wendy's founder Dave Thomas' contributions to the book are woefully slim and including him as a coauthor seems to serve more as a marketing tool.) Franchising for Dummies would be a worthwhile addition to your library on the subject, but if you're looking for a single, objective, authoritarian source on the subject, keep looking.
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5: A Must-Read for anyone considering buying a franchise
I read Franchising for Dummies before deciding to franchise my business concept, Moving Solutions. I found it helpful as a franchisor, by clarifying the issues from the franchisee's perspective and identifying the characteristics I need to look for in successful franchisees. The book's main premise --that franchising is a governed by contracts but it really about trust and relationhsips --resonates with my own values. We recommend Franchising for Dummies to every prospect who contacts us as a Must-Read before we begin the evaluation process.
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