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Title: The Cigarette Century: The Rise, Fall, and Deadly Persistence of the Product That Defined America
ISBN: 0465070477
Author:
Allan M. Brandt
Publicate Date: 2007-03-12
Publish: 2007-03-12
List Price: $36.00
Average Customer Rating: 4.5
Format: Hardcover
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Amazon Lowest New Price: $5.80
Amazon Lowest Used Price: $1.80
Amazon Merchant Price: $25.36
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| Customer Review: |
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1: history of the cigarette in america
A very detailed account of the history of the cigarette and how efforts were made to automate the production process, marketing and elimanation of the product.
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2: Puff puff that cigarette
I would not recommend this book for a number of reasons. The writing is sleep inducing--it lacks a turgid concise style. Paragraphs drone on and on. The coverage seems bland and boring--no snap to it. There are much better books out there on tobacco, including an excellent book by Richard Kluger. Maybe if you read this one first it might seem better.
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3: For smokers
I'd recommend this book to smokers like me out there. You'd learn that we (smokers) are the only ones getting pissed on in the end - cigarette companies continue to make money, everyone else gets road fixed, schools financed, etc. with the hiked cigarette tax that the smokers pay. Yes, suckers. And I'm not even bringing in lung cancer (we die off quicker so probably lower the medical care cost burden on the whole).
It also provides insight into the development of the US ad/marketing industry and our legal system. It's a tome, though, good also as a door stop.
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4: Excellent and Thorough survey
Fantastic job of tracing the roots of the cigarette industry to its "high water" mark in the 1950s, and then a thorough explanation of how it managed to survive and even thrive in some respects in the past fifty years. You can guess the author's opinion, but it is an opinion he came to after a complete survey of the evidence, which is as human beings what we should aspire to, eh? Appropriate use of numbers/statistics - does not get bogged down by overloading the book with charts and causal equations. Good final chapter on the intersection of American capitalism, globalization, public health and the cigarette industry. Recommended for both medical/public health officials and the general public.
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5: An Ominous Precursor
Given the size of the book, I was sure I was going to be perusing it only. However, the similarity to what I have seen with the wireless industry made me go back and read it in detail...disturbingly familiar detail. Read this to get a preview of its inevitable sequel...The Cell Phone Century.
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