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Title: Ogilvy on Advertising
ISBN: 039472903X
Author:
David Ogilvy
Publicate Date: 1985-03-12
Publish: 1985-03-12
List Price: $24.95
Average Customer Rating: 4.5
Format: Paperback
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Amazon Lowest New Price: $12.95
Amazon Lowest Used Price: $8.73
Amazon Merchant Price: $16.47
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| Customer Review: |
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1: A quick, interesting read with solid advertising fundamentals
A solid book that focuses on the basic fundamentals of advertising by one of the most respected "admen" around. It's spattered with interesting stories and some history of advertising, however it is a bit dated since it was published before the Internet age.
Although it may not be the most contemporary book, it still provides great insight and retrospect into how Ogilvy became the advertising master of his time. Anyone in the ad/creative/pr industry should find this interesting. Just keep in mind that things have evolved since this was first written.
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2: Chapter 2 is Worth it Alone
In my first year in marketing, chapter two of this book "how to produce advertising that sells" helped me immensely. I cannot say enough about this chapter. Ogilvy details his copy success, and a few of his failures, and provides invaluable insight into the mind of one of the greatest ad men of all time.
Overall the book goes on to some more specific topics, like how to run an ad agency, which is also a good primer into what it is like in the boiler room environment that an agency career can be.
This book is truly a classic, but chapter two has been invaluable to my thinking and learning about advertising.
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3: Better than a 4 Year Degree in Advertising
Despite some of the reviewers comments that Ogilvy's "On Adversting" is irrelevant because his work predates the Internet, this book is a 'must read' for anyone venturing into the world of advertising.
I prefer that you not read it, as I do not need any more knowledgeable competition. I would disregard is basic advice only grudgingly, and probably to my, my agency's and my client's detriment.
I would be surprised if 2% of his comments are truly outdated. He knows more about how to sell via ads than almost anyone in the business. He clearly and simply makes point after point about how to get and keep the attention of the audience... not to entertain...but to sell. Although many would like you to think that human nature suddenly changed with the web, it hasn't. His comments and the vast majority of his techniques remain today, highly valuable. His general business advice is invaluable.
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4: Outdated but still valuable
For those expecting to get information based on current times, make sure you read the date this book was written. Ogilvy was considered an advertising genius "of his time" - with good reason. The book is entertaining and interesting. Most of the advertising information could be used today (in principal). A lot of the copy writing information he shares was very inspirational and right-on (again for the time). For those of you giving this book a low rating solely based on outdated content...SHAME ON YOU. Do your homework! Who doesn't know who Ogilvy is and when he made his mark.
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5: fun read
Some of his designs may seem old fashioned looking (hey! these are from the 60s thru the 80s)... but the elements of design still hold. A lot of his basic advertising and customer relations advice are solid. Obviously some of it may or may not hold as strong in today's mobile media market but again the basic tenets still ring true. I really enjoy his humor and his "tell it like is" tone- I recommend this book to everyone- from fellow graphic designers to anyone looking for a smart read. Enjoy it!
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