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Title: BUSN
ISBN: 0324569890
Author:
Marcella Kelly
Jim McGowen
Publicate Date: 2008-01-09
Publish: 2008-01-09
List Price: $54.95
Average Customer Rating: 5.0
Format: Paperback
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Amazon Lowest New Price: $39.95
Amazon Lowest Used Price: $42.78
Amazon Merchant Price: $49.45
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| Customer Review: |
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1: Makes Learning Business Easy to Digest
The format of this book is great. For me to retain important information I need the essentials presented in an easy to understand format. The chapters aren't too long but are packed full of easily readable information. The layout is beautiful too on a design level, many people liken it to a magazine.
The back has tear out study cards for each chapter that basically review all the key terms and break each chapter down into it's learning objectives summarized into a paragraph or two for easy studying. Also, the online tools that come with this really back the product great. Flash cards, e-lectures, quizzes, etc.
With this business book it will make a business course less daunting and much easier to manage.
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2: Great Business Book!
As a student who regularly fell asleep over most textbooks, I was really surprised to be able to read through this book feeling like I was reading a magazine. It was actually kind of fun. It's very well-organized, but I was able to skip around to the topics I most needed to know about in any order without feeling like I'd "missed" something. BUSN provides a very complete introduction to many business topics, and the examples and scenarios are very timely and relevant, very "now." The graphics, colors, and layouts are super too. I didn't feel like I was reading something meant for my parents. I wish more textbooks and business books were available in this format; check it out!
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3: This is a great textbook
Easy to follow, interesting to read. BUSN is one of the best textbooks I have had in university. This is broad in its scope, but addresses important business topics and terminology in sufficient detail that allowed me to confidently go on in my business studies. It didn't seem like a textbook, but more like an informal meeting with my professor during office hours. I especially liked the graphics and capsules in each chapter; these demonstrated the business concepts in real life examples, and made them visually interesting.
I wish my other textbooks had been more like this one!
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4: BUSN is worth reviewing!
Another intro to business textbook? Yes, but this one is different. The examples are up-to-date, the writing is crisp and catchy, the pages are visually interesting and the overall effect is entertaining! Best of all, it's concise. What I particularly like is that the shorter "magazine feel" of the book allows the entire text to be covered in one semester. Take a look! You'll be pleasantly surprised. A refreshing change to the standard 400 page+ book.
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5: Cutting Edge Textbook
I wanted to know more about business in general - finances, marketing... and a friend suggested this new book. What a pleasure it is to read. Edgy, funny like the author was talking directly to me. Textbooks were never like this in my school years. The book was organized, logical, FUN to read and easy to remember. The feature boxes on many pages were full of fun, up-to-date facts that added to the text. I was so impressed with this book. Other textbook authors can take lessons from this woman.
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