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Title: Nash Editions: Photography and the Art of Digital Printing (VOICES)
ISBN: 0321316304
Author:
Publicate Date: 2006-12-22
Publish: 2006-12-22
List Price: $50.00
Average Customer Rating: 4.5
Format: Paperback
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Amazon Lowest New Price: $28.59
Amazon Lowest Used Price: $23.24
Amazon Merchant Price: $31.50
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| Customer Review: |
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1: A history of inkjet printing
I found this book to be quite a good read, but it should looked at as a historical work first. However the amount of text in this book is a lot less than you might expect, probably less than 50% of the book is written material. The remainder consists of wonderful prints from many artists.
I did enjoy it, but it should be purchased understanding the odd format, a few essays, all well written. With many prints, not all are photographs. The Wilhelm essay on history of print longevity is especially good.
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2: history
The history of digital photography has twists and turns, and the Nash Editions book gives us a record of some of the key events. Worth reading, and the images are splendid.
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3: Inspiration Through Examples and History
With respect to the nature of this book's content and message Eric Burrows' review title hit the nail on the bean: "Not how to do it but how it happened". Don't buy this book with the expectation of learning technical tricks for printing. Rather, "Nash Editions; Photography and the Art of Digital Printing" is a retrospective look at the pathfinding inkjet printing work of Mac Holbert and Graham Nash. The book actually consists of several essays by various authors, including Mr. Archival Permanence himself, Henry Wilhelm.
I found this book to be a fascinating stroll down the relatively short (to-date) path of fine art inkjet printing. But I also found it strangely inspiring. After spending a couple of hours with this book I felt compelled to devote even more effort to my own printing.
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4: A must have book, but ...
Nash Editions deserves all credit for kick starting the fine-art/inkjet revolution but I'm not sure this book adds much to what is already well known. For sure there's lot of great images herein, but the presentation is a bit sloppy. We hear the same story over again from multiple participants and (in my copy at least) the more interesting narration from Holbert ends mid sentence. If you're interested in the history of the inkjet, this is a book you'll have to have but the lack of care/thought in its presentation does seem a little like exploitation.
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5: High expectations
Just a few years ago the terms "art" and "inkjet print" weren't tolerated in communal context. Now, as with many media evolutions, sensibilities have to a large degree changed. One of the forces instrumental in altering the art community's entrenched mindset against the inkjet process has been a small digital fine-art inkjet photography studio by the name of Nash Editions. Through the collaborative pioneering of a handful of deep-pocketed, influential, and very determined artistic entrepreneurs, Nash Editions helped develop, refine, and establish broad acceptance for the digital fine-art inkjet printing. This is their story.
At first blush this lavishly printed (and expensive) book promises a consuming elegance that sweeps you away. It has star power too, with one of the leading personalities none other than Graham Nash of Crosby, Still & Nash fame. It also includes rich and very personal histories of the birth and labored growth of the digital printing service company, of permanence in various photographic media, and of photography itself as a medium of expression. The book also includes images by a broad selection of visual artists spread throughout in an eclectic smorgasbord.
But there are a few elements that detract somewhat from the book's rich objectives. With several authors contributing, certain parts of the story get repeated - several times in fact - and the tone at times begins to sound slightly obsequious and self-lauding, to the point that one is led to the impression that Nash Editions (the company) was pretty much the sole entity that dragged digital printing from practically nothing in the early 1990s to it's high level of sophistication and acceptance today. While Nash Editions can certainly claim historic "firsts" in several categories within the digital printing revolution, a thoughtful person might wonder if there weren't just a few other significant contemporaries working toward the same goals. And on a purely technical note, one of the sections of the book ends in the middle of a paragraph, leaving the reader guessing as to the intended conclusion; perhaps a little tighter editing would have been helpful.
So, should you buy this book? Yes, if you're a photographic artist interested in the history of the digital printing process or the concept and science of photographic media permanence. And of course it will serve too as visual stimulation and a contemporary two-dimensional artwork study; one can learn a great deal by looking carefully at other artist's work.
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