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Title: Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive Advantage
ISBN: 0300119976
Author:
Daniel C. Esty
Andrew S. Winston
Publicate Date: 2006-10-09
Publish: 2006-10-09
List Price: $27.50
Average Customer Rating: 5.0
Format: Hardcover
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Amazon Lowest New Price: $14.15
Amazon Lowest Used Price: $11.00
Amazon Merchant Price: $18.15
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| Customer Review: |
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1: Essential Book For Managers Going Forward!
I must admit, I am the least "Green" person I know. However, after taking a position in a company where I had to champion sustainability efforts within the organization, I quickly asked around for the best books on the subject. This book was named repeatedly, so I bought it and read it in anticipation of my new position.
This book taught me to look at "green" and sustainability in a whole new light, and allowed me to offer intense business cases to my employer, rather than focusing on the fluffy "green" language that you hear from most environmentalists etc. It legitimately allowed me to justify certain sustainability initiatives with pure numbers, and solid arguments.
This is a must-read for corporate managers, not only because sustainability is here to stay, but because it will help you know what to look for in order to be the person that winds up saving your company millions of dollars with one simple idea.
Good Luck!
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2: Green to Gold
Compiles good examples of how several companies have changed their ways of doing business so as to survive and lead in an environment where the customers, shareholders and authorities have ever growing awareness of environmental issues.
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3: Green to Gold
Esty and Winston seem to be a perfect duo to write this book. Together they have a very strong and complementing background, ranging from experiences in academics and government to green and strategy consulting. The result is a book that has the right balance of theory and practice. While many books on green business only focus on the bright side, Esty & Winston are more realistic. They admit that not every business policy leads to win-win situations and describe the main fallacies, therewith making their book more "complete". The book is very easy to grasp through clear structures, concise business maps and numerous examples of S&P 100 firms. Furthermore, the latter ensures that you'll remind the book's message every time you'll order a cup of coffee at Starbucks or a meal at McDonald's.
The first 70% of the book is most interesting. After that, Esty and Winston start repeating concepts as well as business cases. Although the discussed cases are strong and helpful, Esty and Winston refer to the same companies over and over again, while forgetting about many other so called "WaveRiders". I'm wondering what the book would have been like if they had picked another set of front running firms to shed light on. They could probably fill a complete second book with it, so who knows..
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4: Solid Book / Good Content
I have revisited this book a number of times since I read it last year. It is a good resouce in understanding the benefits and dangers of going green.
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5: Must read
Excellent breakdown of the drivers for companies to go green. Also excellent analyses of strategies used by the corporate world to achieve their goals with green programs. Many examples of what worked and what didn't work.
Great reading!
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