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Title: Bargaining for Advantage: Negotiation Strategies for Reasonable People 2nd Edition
ISBN: 0143036971
Author:
G. Richard Shell
Publicate Date: 2006-05-02
Publish: 2006-05-02
List Price: $15.00
Average Customer Rating: 5.0
Format: Paperback
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Amazon Lowest New Price: $8.49
Amazon Lowest Used Price: $7.49
Amazon Merchant Price: $9.59
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| Customer Review: |
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1: Anyone can benefit from this book
I am not in sales, marketing, or any type of business, and I never meet with clients, so I don't HAVE to negotiate on a daily basis. But the beauty of this book is that it shows how almost everything CAN (and should) be negotiated. It isn't just about purchase price; it's about approaching every situation creatively. Some of his suggestions are so subtle, and common-sensical, that you'll wonder why you didn't come up with it on your own. For example, in one lesson, he shows why people should focus on their goals (their maximums) rather than their bottom lines (their absolute minimums). Seems like a small thing, but it really helps you focus on achieving all you can, instead of settling for the first reasonable offer. I think this book can benefit anyone, and is enjoyable and easy to read. I've already used his techniques at a mattress store (free delivery), and at the dry cleaners (15% off for being a new customer). I just wish I read this book before I sold my car!
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2: Savvy, entertaining negotiation manual
Negotiating is one of the most basic yet complex social interactions that people undertake. These sessions can be straightforward or highly strategic, and can involve the exchange of everything from sheep to global conglomerates. Since negotiations are the products of intense human relations, they produce great stories founded on basic social science and psychology principles. Author and professor G. Richard Shell has done a masterful job of presenting the art and science of negotiation. That must be why he is known as one of the most highly-rated business school professors in the U.S. This book is educational and entertaining, and contains great examples of negotiations from such varied sources as African tribes and J.P. Morgan. getAbstract highly recommends it to anyone who wants to find out more about this intricate social interaction. Learn exactly how to become better at getting what you want.
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3: Great Negotiation
The book is a very helpful tool in learning negotiations. His style of explaining the concepts makes it easy to understand and makes you want to get out and try your new skills.
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4: A little verbose, with interesting tidbits here and there...
I found myself dozing off to sleep sometimes just trying to get past some of the "duh" moments in this book. Perhaps only for newbie b-schoolers or those getting a start in a career where heavy negotiating is key will this book really be a benefit. Otherwise, the best parts were the self-assessment to determine your personal negotiation style, and the chapter about "leverage." Recommended for those who may not have had very much business or sales experience, or experience particularly in a global forum where dealing with international company execs is uncommon.
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5: Negotiation best practices
This book is a must have for every one. I have been in Sales, Product management and Sales Management for 15 years and read numerous books on the 'sales' side though this book sums up what most people including sales people do 90% of the time - negotiate.
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