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| Customer Review: |
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1: Just what I needed
Just what I needed for my class and it was a lot cheaper buying through you.
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2: Good
This is a textbook for my class. The information is chock full of case studies. The studies are written in a way that they are understandable and easy to follow, more of a story rather than a lecture. This is not a book that you read from cover to cover, but would instead refer to for a specific instance. It is dense and heavy but all told it is very acceptable as a text.
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3: Comprehensive, but weird and boring
I bought this as a textbook for one of my classes. Overall, this is a decent book on strategic management of technology and innovation. I think some of the articles in the book are really good, but the book is very disorganized and hard to read. I would recommend it, but it seems that the editors should address major organization issues in the next addition.
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4: very technical
The book was ok but it made for very difficult reading; it was very technical. I had to purchase it for class. Luckily I had a good professor who could break down the concepts more clearly. I would, however, suggest that Devry get an easier book to digest next time.
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5: Strategic Management of Technology and Innovation
This book includes many good papers and many hi-tech business cases associated with technology and innovation management. Some of them are a little old but still useful to understand strategic management. If you have learned general management and marketing and want to get a view of the management of technology and innovation, this is worthwhile reading.
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