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Title: Career Warfare: 10 Rules for Building a Sucessful Personal Brand on the Business Battlefield
ISBN: 0071597298
Author:
D'Alessandro
Publicate Date: 2008-06-11
Publish: 2008-06-11
List Price: $16.95
Average Customer Rating: 4.5
Format: Paperback
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Amazon Lowest New Price: $8.82
Amazon Lowest Used Price: $8.81
Amazon Merchant Price: $11.53
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| Customer Review: |
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1: 5-Star Book, but "New and Revised" Edition Not So New
David D'Alessandro's second "Warfare" book (after Brand Warfare: 10 Rules for Building the Killer Brand) is one of the top career books available. Check out the reviews for the original edition (Career Warfare: 10 Rules for Building a Successful Personal Brand and Fighting to Keep It). This "newly revised" 2008 edition includes little new information, as other reviewers have already pointed out. Still, if you don't own the first edition, put this one on your wishlist immediately--it's the best of D'Allessandro's "Warfare" series.
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2: Great Book, but Not Much Change from the 2004 Masterpiece
This review is specifically for this paperback 2008 edition.
Career Warfare was originally published in 2004, and it is one of the best books on personal career strategies and development that one could ever find. It's very straight forward, to the point that sometimes it could be brutally honest, and very realistic. It reminds us that we need to look beyond our own frames of reference, understanding things from our boss' point of views, and most importantly to always be on top of our games, since the higher we go, the more battles we could expect along the way.
Having said that, I've read both the 2004 and 2008 edition and compared the two page by page. The only updates I've seen is in the introduction and on pages 112, 113, and 114 when talking about making sure that one chooses a place of employment where the opportunity of advancement is not controlled by only one "exclusive" group. The content is basically the same between the two editions - it's just a paragraph or two was added in the examples.
If you have not owned/read this book, I highly recommend this masterpiece to you. I think it's a must own book for anybody's library. On the other hand, if you've owned the 2004 edition, I don't see how a couple of paragraph updates would justify spending another $ 16.95 on this book. This is why I only gave it four stars instead of five.
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